Our mission in creating this brochure:

Plumsted Township put on the upcoming election ballot a vote to increase the township open space tax a penny per $100 of assessed value. This amount, collectively, would allow the township to purchase much more open space and preserve it indefinitely against development, a goal of the Township Committee.

However, no one wants their taxes to increase - not even a penny - and the Township didn't think the voters would understand what even a penny could do, so they hired us to explain the conservation and preservation programs in the township and how the tax increase would futher those goals.

The brochure was text heavy, but we used "open space" photos we shot in the township to underscore the message and visually drove it home with the "open space penny" graphic. Not only did we receive an award for this brochure but the vote passed with 80% in favor!