Internet users read 20% slower on-line than if they were reading print material. That is why your writing needs to be short and concise, like what you see here.
Sometimes there is a lot you need to convey. We can help tighten the verbiage and help you break the content across several pages, if needed. The worst thing you can do is have long pages where the reader has to scroll through paragraph after paragraph. Unless the subject is incredibly compelling, would you slog through this?
Also, it's not only how you say it, but also what you say. Learn the right and wrong way to get your message across on the web.